c l i e n t :
Concepts and headlines/body copy for a campaign to sell "heirloom" tomato seedlings by mail. Ads to appear in gardening and upscale food magazines.
Times change. Tastes change. But your taste in home-grown greenery has always been impeccable. Which is why we're pleased to offer you our Island Girl Heirloom Tomatoes.
Our heirloom tomatoes are more than delicious. They're easy to grow (we supply seedlings, compost, and everything you need to get started), and even contain cancer-preventive anti-oxidants.
Girl Heirloom tomatoes: the sophisticated way to enjoy good taste and
antique-looking illustrations with captions beneath in calligraphy
Tag line: Say it with tomatoes.
Photo: tomatoes with early-American image in background
WHAT MRS. REVERE HAD IN MIND
It's true. Heirloom tomatoes really are grown from heirloom seeds--pure, unadulterated, untreated, chemical-free tomato seedlings, nurtured from plants that have been around since Mrs. Revere's little boy was a toddler.
delicious. They're easy to grow. They contain cancer-preventive
anti-oxidants. You might say they're the perfect food. After all, look
how well Paul turned out.
"GREAT FRUITS IN HISTORY"
art: photos or illustrations of fruits and people mentioned
(A) Eve's apple (ca. 2000 BC)
(B) Tomato, flung at early Shakespearean actor (ca. 1519)
(C) Banana peel, first slipped on in Charlie Chaplin movie (1923)
(D) Einstein discovers you can't compare apples and oranges (1936)
Quentin Crisp--or Uncle Miltie in drag (1954)
Island Girl Heirloom Tomatoes
Maybe you already knew that tomatoes are technically a fruit...something to do with all those seeds. But did you know that Island Girl Heirloom Tomatoes are the sweetest, juiciest, plumpest tomatoes this side of a watermelon patch? Delicious, easy to grow, and full of cancer-preventing anti-oxidants. They may just be the greatest fruit in history.
tag: Serve a legend in your
period cartoon illustration of 20's zoot-suited
One Cute Tomato.
Headline: Accept No Substitutes.
You hardly need to taste them to know the difference. That subtle zest, that sweet spiciness, that indefinably delicious flavor of warm summer afternoons at the roadside produce stand...they're still waiting for you, in every Island Girl Heirloom Tomato.
send you everything you need to grow your own heirlooms, outdoors or
in. Green thumb not required.
Girl Heirlooms...one smart tomato.
Art: Killingly hip, modern young couple (or older couple) in designer outfits with modern furnishings and table top items, all very sleek and contemporary; tomatoes on table.
Impress your dinner guests with your heirlooms.
Guests always feel welcome when you use your heirlooms.
Feel free to use our heirlooms at your next dinner party.
(This is an ad for the tomatoes.)
heart-shaped candy box filled with red and
Scientific evidence shows that
art: tomato atop ice cream cone. or cherry tomatoes garnishing a cake.
One of the few things our product
you know that a tomato is technically a fruit...something to do with
those seeds. But did you know that Island Girl Heirloom Tomatoes are
sweetest, juiciest, plumpest tomatoes this side of a strawberry patch?
easy to grow, and full of cancer-preventing anti-oxidants, Island Girl
Heirloom tomatoes are sure to be the sweetest fruits of your summer.
Photo or illustration:
shy, flirty Rubenesque young model in off-the-shoulder sundress, holding basket of tomatoes.
Sweet. Plump. Blushing. Delicious.
(We're talking about her tomatoes.)