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Concepts and headlines/body copy for a campaign to sell "heirloom" tomato seedlings by mail. Ads to appear in gardening and upscale food magazines.  

Body Copy:
 

Times change. Tastes change. But your taste in home-grown greenery has always been impeccable. Which is why we're pleased to offer you our Island Girl Heirloom Tomatoes.

They're more than delicious--they're good for you (full of cancer-preventive anti-oxidants) and they're easy to grow. We include everything you'll need to get them started.

Unlike certain other foliage you might once have enjoyed, our tomato seedlings can be obtained entirely legally through the United States Postal Service with the coupon below.

Body copy:

Our heirloom tomatoes are more than delicious. They're easy to grow (we supply seedlings, compost, and everything you need to get started), and even contain cancer-preventive anti-oxidants.

Island Girl Heirloom tomatoes: the sophisticated way to enjoy good taste and good health.
 
 

Art: delicate antique-looking illustrations with captions beneath in calligraphy script:
 

Photo: tomatoes with early-American image in background

Head:

It's true. Heirloom tomatoes really are grown from heirloom seeds--pure, unadulterated, untreated, chemical-free tomato seedlings, nurtured from plants that have been around since Mrs. Revere's little boy was a toddler.

They're delicious. They're easy to grow. They contain cancer-preventive anti-oxidants. You might say they're the perfect food. After all, look how well Paul turned out.
 
 

art: photos or illustrations of  fruits and people mentioned

(A) Eve's apple (ca. 2000 BC)

(B) Tomato, flung at early Shakespearean actor (ca. 1519)

(C) Banana peel, first slipped on in Charlie Chaplin movie (1923)

(D) Einstein discovers you can't compare apples and oranges (1936)

(E) Quentin Crisp--or Uncle Miltie in drag (1954)
 
 

Body copy:

Maybe you already knew that tomatoes are technically a fruit...something to do with all those seeds. But did you know that Island Girl Heirloom Tomatoes are the sweetest, juiciest, plumpest tomatoes this side of a watermelon patch? Delicious, easy to grow, and full of cancer-preventing anti-oxidants. They may just be the greatest fruit in history.

Head: 

Body copy:

You hardly need to taste them to know the difference. That subtle zest, that sweet spiciness, that indefinably delicious flavor of warm summer afternoons at the roadside produce stand...they're still waiting for you, in every Island Girl Heirloom Tomato. 

We send you everything you need to grow your own heirlooms, outdoors or in. Green thumb not required.

Island Girl Heirlooms...one smart tomato.
 
 

Art: three photos: 
 

Head: 

fourth photo: 

Head: 

Art:  Killingly hip, modern young couple (or older couple) in designer outfits with modern furnishings and table top items, all very sleek and contemporary; tomatoes on table.

Alternate Heads:
 
 

Impress your dinner guests with your heirlooms.

Guests always feel welcome when you use your heirlooms.

Feel free to use our heirlooms at your next dinner party.
 
 

Head:

Art:
1950's style man handing bouquet of tomatoes and leaves to 
thrilled-looking 50's-style woman at her front door.

OR: heart-shaped candy box filled with red and 
yellow tomatoes in frilly papers, etc.

HEAD:

art:    tomato atop ice cream cone. or cherry tomatoes garnishing a cake.

head:
 
 

Head:           
Which is the sweetest fruit in your garden?

Four photos:

Body Copy:

Maybe you know that a tomato is technically a fruit...something to do with all those seeds. But did you know that Island Girl Heirloom Tomatoes are the sweetest, juiciest, plumpest tomatoes this side of a strawberry patch? Delicious, easy to grow, and full of cancer-preventing anti-oxidants, Island Girl Heirloom tomatoes are sure to be the sweetest fruits of your summer.
 
 

Photo or illustration:

shy, flirty Rubenesque young model in off-the-shoulder sundress, holding basket of tomatoes.

Head:

 
For more copywriting samples or to see my portfolio, please contact me:

iaconetti@usa.net
tel  212.254.9311 

fax  206.222.9114