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c l i e n t

L I V E C A P I T A L . com
   online loan applications 

four sets of consumer ad headlines / taglines

 
 
1  Headlines emphasizing REDUCED SUSPENSE and fear of loan application rejection:
 

"It's the not knowing that's the worst part." 
So we took that part out.
 

Be loved for your business sense…not your looks, 
public speaking skills, or ability to accessorize.
 

Online, the lenders can’t see your Megadeath t-shirt. 
 

Chills and suspense belong in the movies, 
not the loan application process.
 

Running a small business is terrifying enough. 
Loan applications don’t have to be.
 

Save the Armani and the expensive haircut 
for someone more attractive than your banker.
 

TAG:

Introducing LiveCapital.com: 
Online shopping for small business loans. 
Multiple loan options. Zero suspense.
 



2 Heads emphasizing  how livecapital.com SAVES TIME over applyling in person:

 

We know it’s your busy season. But could you spare 
5 seconds to get your loan application approved?
 
 

So many banks.
In so little time.

 

Apply for a loan to ten banks in five minutes. 
(Sort of redefines “multitasking,” doesn’t it?)
 
 

We’ve made loan shopping simple, easy and efficient. 
No wonder workaholics hate us. 
 
 

Multitasking is a great idea…especially 
when somebody else is doing the multitasking for you.
 

TAG:

 We’re LiveCapital.com: 
Online shopping for small business loans. 
Zero hassle. 5-minute application. 
Instant answers from multiple lenders.
 


 

3   Heads emphasizing TRUSTED BANKS,
with  RESPECT for small businesses
:

 
 

A loan company built on respect for small businesses? 
(Don’t worry, you’re awake.)
 
 

You’re not a household name just yet. 
But your loan options should be.
 
 

Small-business service. 
Small-business friendliness. 
Fortune 500 respect.
 
 

Our lenders are as trustworthy as Lassie. 
And nearly as friendly.
 
 

Fort Knox reputation.
Mayberry friendliness.
All in a New York minute.
 

TAG:

Introducing LiveCapital.com: 
Online shopping for small business loans. 
Big banks. Quality Lenders. 100% Respect.
 

 

3   Heads emphasizing  EASE and CONVENIENCE
 

Eight loan options. Five minutes. Zero hassle. 
   (Sometimes doing the math can be  fun.)
 

With our online loan application, “dress-for-success”
means “come-as-you-are.”
 

Loan applications:  Shoes not required. 
(But if you enjoy wearing Armani while 
submitting an online application, feel free.)
 

TAG:

Announcing LiveCapital.com: 
Online shopping for small business loans. 
Multiple lenders. One application. Zero hassle.
 



 
 

4  Heads emphasizing  immediate CHOICE of loan options :
 

And if Madame doesn’t care for the 10 per cent interest, 
may we show you a charming little loan option in an 8.5?
 

Experience the unprecedented  thrill of being 
in a position to reject the bank’s offer.
 

Mega-banks.  Maxi-loan options.
Mini-investment of time and effort.
 
 

Multiple banks. 
Multiple loan options. 
Singular service.
 
 

More loan options than Las Vegas…
at considerably lower risk.
 

TAG:

This is LiveCapital.com: 
Online shopping for small business loans. 
Multiple loan options…the power of choice. 

This is LiveCapital.com: 
Online shopping for small business loans
Zero pressure. Multiple options. Choice is power..
OR
Zero-hassle application. Zero-suspense waiting. 100% respect.

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