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c l i e n t s :

C R U I S E   L I N E,   B U B B L E   G U M
 

Slightly Farther Out of  the Box ads /concepts 

c o n c e p t   1:    c e l e b r i t y   c r u i s e s
    2 seniiors on beach

    I ADORE
    AUNT MILLIE 
    AND UNCLE ED.
     

    I just don’t want to
    get on a boat 

    with 850 of  them.




    Celebrity Cruises introduces something new: Itineraries, activities, and entertainment for passengers under 55. 

    Call your travel agent or 1-800-CELEBRITY, ext 555. 


     
     
     
     

      Tan young muscleman
     

     
     
    Sometimes "young at heart" 
    just doesn’t cut it. 

     
     
     
     

    Celebrity Cruises introduces something  for those who prefer to begin the evening with the midnight buffet.

    Itineraries, activities, and entertainment designed for passengers under 55.
    E-mail your travel agent or call 1--800-CELEBRITY.


     
     
     

    4 seniors on beach

    SOME DAY 
    YOU TOO 
    WILL RETIRE.

    Just not yet.


     
     
     

    Celebrity Cruises introduces something for those who prefer to keep those ancient wonders on land... Itineraries, activities, and entertainment for passengers under 55. 

    Call your travel agent or 1-800-CELEBRITY, ext 555. 


     
     
     

     
      c o n c e p t  2 :     b a z o o k a   b u b b l e g u m
     

     

    Photo:  Basketball bouncing off rim of basket.
     
     
     
     

    Before he got  world-famous, 
    Michael Jordan sometimes blew it on the court.
     

    Bazooka Bubble Gum
    Dare to blow it.
     
     


    **

     

    Photo: Blackboard with childish writing saying 

    "Theery of Relutivitty"
     
     
     
     

    Long before he won the Nobel Prize, 
    Einstein occasionally blew it in class.
     
     

    Bazooka Bubble Gum
    Dare to blow it.
     
     
      **

     
     
     

    photo:    Shattered wine glass
     
     
     

    Before she won the Grammy,
    Celine Dion 

    sometimes blew it in choir practice.
     
     

    Bazooka Bubble Gum
    Dare to blow it.
     
     
     

    **


    b a z o o k a  ll :

     

    Photo:

    Ratty-looking purple "Barney" plush toy 
    with one arm or leg bitten off.
     
     
     

    89% CHEWIER THAN BARNEY.
     


    Bazooka Bubble Gum
    Dare to blow it.



    **
     
     

    Photo: 

    kid's hand with bitten fingernails
     
     
     

    99% TASTIER  THAN 
    OTHER CRUNCHY SNACKS

    Bazooka Bubble Gum
    Dare to blow it.
     
     
      **

     
     

    Photo:

    pencils with chewed erasers
     
     
     

    97% JUICIER THAN OTHER
    SUGAR-FREE SNACKS


    Bazooka Bubble Gum
    Dare to blow it.