And they read
Investor’s Business Daily religiously.
In fact—according to the 1999 Mendelsohn Affluent Survey--they believe
IBD to be virtually infallible.
Not at all. It’s because IBD’s financial advice works. Proven
investment strategies, hard-core world market analysis, stock
information that’s found in our pages and nowhere else. That’s why they
rate IBD #1 among the five leading financial publications.*
everybody prays for a healthy Dow; wise investors rely on IBD to
plan and build their retirements. Advertise in IBD’s Special Section on
“The Good Life” (close date: etc.) and you’ll have the faith,
attention, and loyalty of 839,000 of the country’s most affluent*
Put your trust in a higher power:
Investor’s Business Daily
average IBD reader:
- He or she
rates IBD #1 over Barron’s, Business Week, Forbes, Fortune, and The
Wall Street Journal.
worth: $1.1 million dollars
Average income: $121,000 (higher than readers of the above
Regularly makes company decisions regarding purchase of
technology, financial services, real estate, auto fleets
are managerial; 41% hold one of the five top-ranking jobs in his/her
No, you won’t duplicate
by advertising in IBD—in fact, you’ll more than double it.
Mendelsohn Affluent Survey
72.7% of IBD readers DO NOT read Barron’s
72.5% of IBD readers DO NOT read Business Week
76.5% of IBD readers DO NOT read Forbes
66.8% of IBD readers DO NOT read Money
57.2% of IBD readers DO NOT read The Wall Street Journal
84% of IBD readers DO NOT read The New York Times
IBD delivers true believers.