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c l i e n t :

INVESTOR'S BUSINESS DAILY  newspaper

Direct Mail B2B postcard

COVER    Illustrations:  three stock photos:
   
Old Master painting: 
detail of a saint
 
group of Hari Krishnas
dancing with tambourines
Businessman reading Investor's Business Daily newspaper


True believers come in all varieties.

Ours just have more disposable income.

FIRST INSIDE:

And they read Investor’s Business Daily religiously. 
In fact—according to the 1999 Mendelsohn Affluent Survey--they believe IBD to be virtually infallible. 

Blind faith? Not at all. It’s because IBD’s financial advice works. Proven investment strategies, hard-core world market analysis, stock information that’s found in our pages and nowhere else. That’s why they rate IBD #1 among the five leading financial publications.*

And while everybody prays for a healthy Dow;  wise investors rely on IBD to plan and build their retirements. Advertise in IBD’s Special Section on “The Good Life” (close date: etc.) and you’ll have the faith, attention, and loyalty of  839,000 of the country’s most affluent* decision makers.

Put your trust in a higher power: 
Investor’s Business Daily



SECOND INSIDE:

Box or sidebar: 

Meet the average IBD reader:

  • He or she rates IBD #1 over Barron’s, Business Week, Forbes, Fortune, and The Wall Street Journal.
  •  Net worth: $1.1 million dollars 
  •  Average income: $121,000 (higher than readers of the above publications)
  •  Regularly makes company decisions regarding purchase of technology, financial services, real estate, auto fleets 
  •  60% are managerial; 41% hold one of the five top-ranking jobs in his/her organization


Sidebar:
No, you won’t duplicate your audience by advertising in IBD—in fact, you’ll more than double it.

  •  72.7% of IBD readers DO NOT read Barron’s
  •  72.5% of IBD readers DO NOT read Business Week
  •  76.5% of IBD readers DO NOT read Forbes
  •  66.8% of IBD readers DO NOT read Money
  •  57.2% of IBD readers DO NOT read The Wall Street Journal
  •    84% of  IBD readers DO NOT read The New York Times
Source: 1999 Mendelsohn Affluent Survey
   

IBD delivers true believers. 


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